The brief: make the new Lumia 925 feel like a premium handset while promoting its low-light camera.

The audience: store staff and shoppers.

The solution: we created this brochure, which used some print trickery to bring across our big idea – More than your eyes can see.

The quality of the brochure made the phone seem as exclusive as a car.

The reader can only see the headline the right way around when looking into the reflective page on the right.

The reader can only see the headline the right way around when looking into the reflective page on the right.

We created a stereoscopic effect (similar to 3D glasses) so that the copy was only visible under the opposite coloured filter.

We created a stereoscopic effect (similar to 3D glasses) so that the copy was only visible under the opposite coloured filter.

We created a stereoscopic effect (similar to 3D glasses) so that the copy was only visible under the opposite coloured filter.

We created a stereoscopic effect (similar to 3D glasses) so that the copy was only visible under the opposite coloured filter.

We used tracing paper to show the virtual reality app, City Lens, which plots nearby attractions on the phone’s screen.

We used tracing paper to show the virtual reality app, City Lens, which plots nearby attractions on the phone’s screen.

The low-light camera on the 925 compared to the iPhone 4 and the Samsung Galaxy S.

Each smaller page shows the movement of the windmill. This was to illustrate the Cinemagraph app, which adds moving images to a still picture.