Russian Standard Vodka

The brief: help launch Russia’s premium vodka in Europe by highlighting its authentic Russian recipe, superior taste and 100% purity.

My role: I wrote these ads to tell a story of craftsmanship – how the Russian Standard distillers managed to create a vodka so pure that it can be enjoyed neat. In other words, it’s made the way vodka should be.

Description

The brief: help launch Russia’s premium vodka in Europe by highlighting its authentic Russian recipe, superior taste and 100% purity.

My role: I wrote these ads to tell a story of craftsmanship – how the Russian Standard distillers managed to create a vodka so pure that it can be enjoyed neat. In other words, it’s made the way vodka should be.

Date

2011