Advertising Copywriter London, UK
Long copy. Short copy. Fat copy. Thin copy. I've written them all. That's not surprising, given that I've been doing this for 14 years.
Now at a senior level, I started at South African agencies like TBWA, FCB and M&C Saatchi. Here in London, I’ve worked at Proximity London, FCB Inferno, LBi, McCann Ericsson, CHI & Partners and other big-name agencies.
Jan 2015 – Jan 2017
Lead copywriter on the TV Licensing account.
Also worked on VW and Seat, The Economist, Disney and Franklin Templeton Investments.
Feb 2012 – Nov 2014 • London, UK
Lead copywriter on the Nokia and Microsoft accounts.
Created long and short copy advertising for campaigns that ran all over the world.
Mentored junior copywriters.
Created the most successful DM campaign in Sky’s history.
Also worked on Sky, Valspar, Grant’s Whisky and Snog Frozen Yoghurt.
CHI & Partners
Feb 2011 – Jan 2012 • London, UK
Created retail and traditional advertising for Carphone Warehouse and Geek Squad.
Freelance Advertising Copywriter
2009 – 2011 • London, UK
FCB Inferno, LBi, MyAgency, TMP Worldwide, Possible Worldwide, Bezier, Mesh Marketing, Cheil, Crayon, Steak Digital.
VW TV Licensing Great Ormond Street Hospital Microsoft Franklin Templeton Nokia Disney RNLI Seat Whirlpool Nando's BMW Nescafe Russian Standard Vodka Sony Saudi Arabian Oil Argos TomTom British Gas Morgan Stanley HSBC Sky Grant's Whisky LA Fitness Snog Frozen Yoghurt
Special Mention, Creative Circle
Shortlist, Loerie Awards
Silver, Loerie Awards